Vancouver's pop artist Jessicka displays deep visuals for her new single “Penniless Fools”.

She explains the concept behind the video: "It all started surrounding a visual of an abandoned desert motel. A sort of glamorized death of The American Dream. Then I thought of how I was seeing this mega mall, dollar store culture shut down so many cherished small businesses in my hometown. The nature of it all is so cyclical, the less our jobs pay the less we can afford to pay for our lives. This song ended up being an ode to the people working so hard to eke out a living just to maybe get that one vacation from the grind."

The Light Organ Records signee describes the themes in her music as: "coming of age mixed with coming to terms with reality. My lyrics can get heady and dark, so I like matching them with propulsive rhythms and sharp hooks, letting my left-of-center influences combine with my love of pop music."

Watch below: