While JUNO-Awarded summer hit “Body” (feat. brando) continues to rack up stream numbers and accolades like crazy, Loud Luxury are looking to build on the momentum of their global smash with a brand-new, equally infectious crossover track. Created in tandem with New York-born, L.A.-raised singer Bryce Vine, whose track “La La Land” is currently in the Top 20 of the U.S. Pop charts and featured in Spotify’s ‘Today’s Top Hits’ playlist, “I’m Not Alright” is set to become the next big thing in the electronic music realm.

In spite of what the title and lyrics suggest, “I’m Not Alright” manages to put a pretty carefree vibe on the table. Juggling country-esque guitar tones and striding vocals with jumpy synth stabs in a manner that proves wonderfully easy on the ear, this summer-scented hit-to-be is definitely oozing with airwave potential.

 “We met Bryce at a party in L.A. through a friend when we got back from our fall tour. The next day, he came over and showed us an idea he made that was just a guitar and the chorus. During our winter tour, we worked across North America in hotel rooms, studios, and even an Uber with our headphones to finish writing the song. At the end of the day, we are all human, we all make mistakes, but this song is about coming to terms with your flaws.”

It’s been an amazing ride for university friends Andrew Fedyk and Joe De Pace, better known as Canadian duo Loud Luxury. Since the Toronto boys debuted on Armada Music in late 2017 with their now worldwide smash hit “Body” (feat. brando), they sold platinum across the globe (8x in Canada, 3x in Australia, 2x in Switzerland and 1x in the U.K., the Netherlands, Austria and more), held the #1 spot in the U.S. Mediabase Dance Airplay chart for two weeks, charted in the Top 40 of U.S. Pop radio and the U.K.’s Official Singles Chart (#4) and accumulated hundreds of millions of plays across the most popular streaming services. At Canadian radio, the track landed at #1 on CHR,  #1 on AC, and #2 on Hot AC. Its follow-up single, “Love No More” (with anders), is certified Platinum in Canada, garnered 12 million streams on Spotify alone in its first month and currently sits at an impressive 86 million plays on the streaming platform. Judging by that track record alone, “I’m Not Alright” is up for one hell of a run. In addition to their recently announced North American bus tour and their debut on the mainstage of Tomorrowland this summer, Loud Luxury will also be making waves on VELD, Parookaville, Mysteryland and a slew of other festivals this year.

Press release via: Sony Music Canada

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