Photo by: Sheva Kafai
Reuben and the Dark frontman Reuben Bullock is doing his part in creating community amidst the COVID-19 global pandemic.

While on an Instagram Live Stream, Reuben sang fan favourite, “Hold Me Like A Fire”, a song that beckons fans to join Reuben on stage and sing along to create a mass choir at each show.  This was no different. After the live session, fans flooded Reuben’s inbox with their videos of them singing along to the live video.

With the help of filmmaker Kaelen Ohm, Reuben edited each video clip and created a mass virtual Social Distancing Choir.

The video, which was released the following day on YouTube, is an effort to not only replicate the powerful moment on stage to screen, but also bring people together in community through this performance. “It’s just an attempt to remind people we are all still connected,” explains Bullock. “People at home are more than just comments on a cell phone screen.. This was an impromptu idea that started during an Instagram live performance. People need a sense of togetherness right now.”

Reuben and the Dark just finished their winter tour for un | love, which included cancelled shows in the United States (supporting Mondo Cozmo) due to COVID-19.

“Thank you for sharing this moment with me,” Bullock shares with the video. “I’ve been much more intentional in these last weeks about finding light, and bringing it out of the darkness. We are all here, and there is peace in that. Bringers of the light.”

un | love is Reuben’s most honest and captivating album to date, opening a window into one of the most dramatic times in Bullock’s life. The spirited band’s third record – following 2018’s Arms of a Dream, and 2014’s debut Funeral Sky – tells Reuben’s story of endings and hope for the future.

Produced by Reuben and the Dark with Marcus Paquin (The National, Timber Timbre, Local Natives) and Kevin Drew (of Broken Social Scene), un | love evokes the raw emotion of the songs with anthemic, atmospheric sound. In comparison to the polished songs of Arms of a Dream, the new album shows a drastic turn in Reuben’s ease as a writer and freedom as a recording artist. His voice is at once unbridled and fallible. Through the dense imagery of his poetry shines a light shot straight from Reuben’s soul.

Last year, Reuben and the Dark’s track “Black Water” from their debut album was featured in the long-anticipated trailer for Netflix’s El Camino: A Breaking Bad Movie. Bullock also lent his voice to another block-buster trailer, performing “What A Wonderful World” on the trailer for the upcoming film Dolittle starring Robert Downey Jr., Antonio Banderas, Emma Thompson, Rami Malek, Ralph Fiennes, and more.



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