Photo by: Brjánn Batista Bettencourt
Continuing with her trend of unforgiving songs directed at her exes, ASHS delivers yet another satisfying blow with her new single “My Ex” released through Wax Records/Republic Records/Polydor Records/Universal Music Canada. The song is about the all-too-well-known temporary moments of weakness that creep up on us – from questioning breakups to missing our exes. Only to be brought back down to earth with the realization of “a hundred f*** reasons you’re my ex.”

ASHS explains:

“For most people, time heals all wounds. For me, songwriting does. Gone are the days where I would sit and write sad songs about how he broke my heart. Turns out, life went on and I’m fine. I found thoughts of him creeping back into my head recently and it took me a minute to understand what emotion it was triggering. Did I miss him? I thought I did so I started writing but as the song started to develop, it was blatantly clear to me how many red flags I missed when I was caught up in the rush of it. Turns out he wasn’t so special after all. Wasted a few years, but at least I got this song out of it.”

ASHS slipped onto the scene in 2018, releasing two EPs through a veiled and anonymous moniker, and crafted an ecosystem of smart, genre-amorphous pop, with a lushly opaque backdrop. Utilizing dark and impossibly mesmerizing synths, punctuated with euphoric instrumental flourishes, each track is bound together with lyrics that embrace her jagged edges through bold, intimate reckonings.

Pulling back the curtain, Juno award nominated, multi-platinum selling artist Alyssa Reid reveals her identity and artistic versatility. ASHS was created as an exploration into a new sonic territory. Over the past few years, the 26-year-old artist has been honing her craft; becoming the go-to songwriter for artists like bülow (“Not A Love Song”) and Virginia to Vegas (“Selfish”), now recasting her signature smoky vocals to form the foundation of her most ambitious project to date.

If you’ve been listening carefully, this Alyssa Reid has been hiding in plain sight. Now, she’s requesting your full attention.

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