Halifax alt-pop duo Neon Dreams release their new single “Don’t Go Hating Me Now,” available to stream on all DSPs. Produced by Scott EFF and Corey LeRue, Frank Kadillac and Adrian Morris turned a tough realization into a catchy song that’s bound to be a hit. Written with the purpose of shedding light on the harsh realities that come with addiction and loss of self-control, “Don’t Go Hating Me Now” is a reminder that you can have the hardest, most necessary conversations with those you love most.

The track will be featured on the band’s forthcoming full-length album, due in November. Neon Dreams will follow up the album release with an Atlantic Canadian tour starting November 13th, which makes them the only band in North America to tour for the remainder of 2020, much in thanks to the Atlantic Bubble. Neon Dreams has already seen a busy 2020, with the release of their singles “Turn Back Now” (championed by Billboard),  and “Sick of Feeling Useless.”

Drummer Adrian Morris says of the new release:

“[Frank and I] started writing the song as a concept of someone who was losing themselves and their relationships with the people that cared about them. The lifestyle of success and partying and everything that comes with it was taking over their personality. […] When we were writing, it felt like we were opening up with each other about it. Sometimes it can be difficult to admit you’re struggling to someone you care about but honestly, they’re the people that are there to help you when you need it. Those people are the last you should push away.”

Neon Dreams is the vessel for Frank Kadillac’s message of hope & positivity. He and Adrian Morris have been making music together under that moniker since 2015, but it wasn’t until last year that Kadillac realized his true purpose. After pushing himself too far and experiencing insomnia for the first time in his life, the singer wanted to get help—but not from a doctor. He had dabbled in meditation in the past and decided to attend the Sedona Meditation Center Mother Earth Retreat. There, he detoxed from life and recalled horrifying memories he had previously blocked out.

After writing from a place of sadness for so long, Kadillac felt moved to invoke positivity with his music. Though the band had already garnered a gold single in “Marching Bands,” accumulated tens of millions of streams, and won numerous Canadian awards—including a coveted JUNO—the singer-songwriter wanted to reinvent their sound. He promptly deleted a full album's worth of songs and started Neon Dreams anew.

In 2019, the duo released Sweet Dream till Sunbeamsan album comprising nine uplifting songs about not fitting in and overcoming adversity—and have continued to drop new material this year, covering subjects from Kadillac’s painful youth to his mother beating cancer. Though they consider themselves to be “alt-pop,” Neon Dreams’ music can’t be pigeonholed. Kadillac likes to describe their sound as “if Adam Levine and Gym Class Heroes made a band that was influenced by early 2000s, late ‘90s inspirational coming of age movie soundtracks.”

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